How l144 Collects, Uses & Protects Your Personal Data

Who We Are

l144 is a premium online casino and sports betting platform accessible at l144.io, serving the Bangladesh market. References to "l144", "we", "us", or "our" throughout this Privacy Policy refer to the operator of the l144 platform and all associated subdomains and services.

We are the data controller in respect of the personal information you provide to us when registering an account, using platform features, or contacting our support team. As data controller, we are responsible for determining the purposes and means by which your personal data is processed.

If you have any questions about this Privacy Policy or wish to exercise any of your data rights, you may contact us at any time via our 24/7 on-site live chat or by emailing [email protected].

Information We Collect

2.1 Information You Provide Directly

When you register an account or interact with l144, you may provide us with the following categories of personal information:

• Identity Data: Full legal name, date of birth, gender, and National Identity Card (NID) number or passport number
• Contact Data: Email address, mobile phone number, and residential address (including division, district, and postal code within Bangladesh)
• Financial Data: Payment method details including bKash account number, Nagad account number, Rocket account number, Upay account number, or masked Visa/Mastercard card details (we do not store full card numbers)
• Verification Data: Copies of government-issued identity documents, proof of address, and proof of payment method submitted for KYC verification
• Account Credentials: Username and encrypted password (we never store passwords in plain text)
• Communications Data: The content of messages you send to our support team via live chat or email, including your query details and any attachments
• Responsible Gaming Data: Self-imposed limits, cooling-off requests, and self-exclusion requests you submit via your account settings

2.2 Information Collected Automatically

When you access the l144 Platform, certain technical information is collected automatically by our systems:

• Device & Technical Data: IP address, device type, operating system, browser type and version, screen resolution, and device identifiers
• Usage Data: Pages visited, games played, bet history, session duration, click paths, search queries entered on-platform, and feature interactions
• Location Data: Approximate geographic location derived from your IP address (used to verify that you are accessing the platform from an eligible location)
• Log Data: Server-side logs recording access times, error events, and platform interactions for security monitoring and technical troubleshooting

2.3 Information from Third Parties

In limited circumstances, l144 may receive information about you from third-party sources, including:

• Payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard) — transaction confirmation data to verify deposit and withdrawal activity
• Identity verification service providers — results of automated document verification checks conducted as part of the KYC process
• Fraud prevention databases — risk signals used to identify potentially fraudulent account activity or suspicious deposit patterns

How We Use Your Information

The table below summarises the key purposes for which l144 uses your personal data and the corresponding category of data used for each purpose:

l144 does not use your personal data to make fully automated decisions that produce legal or similarly significant effects without human review. Where automated processes flag an account for investigation (e.g., potential fraud or bonus abuse), a member of our compliance team reviews the case before any account action is taken.

Legal Basis for Processing

l144 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil the contract between l144 and you as a registered player — this includes account creation, payment processing, bet settlement, and customer support.
• Legal Obligation: Processing necessary to comply with applicable legal requirements, including anti-money laundering (AML) obligations, KYC regulations, and responses to lawful requests from authorities.
• Legitimate Interests: Processing carried out for l144's legitimate business interests where these do not override your fundamental rights — including fraud prevention, platform security, responsible gaming monitoring, and anonymised analytics.
• Consent: Where you have given explicit consent — primarily for receiving personalised marketing communications. You may withdraw this consent at any time by contacting our support team or updating your account communication preferences.

Cookies & Tracking Technologies

5.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. l144 uses cookies and similar technologies (such as web beacons and local storage) to operate the platform efficiently, maintain your session, remember your preferences, and gather analytics data that helps us improve the service.

5.2 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the platform to function. These include session cookies that keep you logged in during a visit and security cookies that protect against cross-site request forgery. These cannot be disabled without breaking core platform functionality.
• Performance & Analytics Cookies: Used to collect anonymised data about how players interact with the platform — which games are most popular, which pages generate errors, and how navigation flows are used. This data is used solely for internal improvement purposes.
• Functionality Cookies: Remember your preferences such as your preferred language display, notification settings, and responsible gaming limit configurations so you do not need to re-enter them on every visit.
• Fraud Prevention Cookies: Used by our fraud detection systems to identify unusual session behaviour, multiple account attempts from the same device, and other signals of potentially prohibited activity.

5.3 Managing Cookies

You can control cookie settings through your browser's privacy settings. Please note that disabling strictly necessary cookies will impair your ability to use the l144 platform, including logging in and placing bets. Disabling other cookie types may reduce platform personalisation but will not prevent core functionality from working.

Sharing Your Information

6.1 Service Providers

l144 shares personal data with carefully selected third-party service providers who assist us in operating the platform. All such providers are bound by data processing agreements that restrict them to using your data only for the specific purpose for which it was shared. Current categories of service provider with whom data may be shared include:

• Payment processing partners (bKash, Nagad, Rocket, Upay, Visa, Mastercard networks) — to facilitate deposit and withdrawal transactions
• Identity verification providers — to conduct automated KYC document checks
• Fraud prevention and anti-money laundering screening services
• Game technology providers (Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, Spribe) — limited technical session data to render games correctly
• Cloud infrastructure and hosting providers — for secure data storage and platform delivery
• Customer support platform providers — to facilitate live chat and email support interactions

6.2 Legal Disclosures

l144 may disclose your personal information to law enforcement agencies, regulatory authorities, or judicial bodies in Bangladesh or internationally where we are legally required to do so — for example, in response to a court order, a formal investigation into money laundering, or a request from a financial intelligence unit. In such cases, we will disclose only the minimum information required to satisfy the legal obligation.

6.3 Business Transfers

In the event that l144's business or assets are acquired by or merged with another entity, your personal data may be transferred to the successor organisation as part of that transaction. In such circumstances, we will notify registered players via email or a prominent platform notice before any such transfer takes effect, and the successor entity will be bound by the terms of this Privacy Policy or a materially equivalent replacement.

6.4 No Sale of Data

l144 does not and will not sell, rent, lease, or trade your personal information to any third party for their own marketing, commercial, or data analytics purposes. This is an absolute commitment, not a conditional statement.

International Data Transfers

l144 primarily stores and processes your personal data on servers located in secure data centres. Some of our third-party service providers — particularly game technology providers and cloud infrastructure partners — may process data in jurisdictions outside Bangladesh. Where such international transfers occur, l144 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy.

These safeguards may include contractual clauses that obligate the receiving party to maintain equivalent data protection standards, and technical measures such as end-to-end encryption during any cross-border data transmission. By using the l144 platform, you acknowledge that your personal data may be transferred to and processed in countries other than Bangladesh in the circumstances described above.

Data Retention

l144 retains your personal data for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by applicable law. The following general retention guidelines apply:

• Active Account Data: Retained for the full duration of your account's active status plus a minimum of 5 years following account closure, to satisfy AML record-keeping obligations and to resolve any outstanding disputes.
• KYC Verification Documents: Retained for a minimum of 5 years from the date of submission, in line with financial crime prevention requirements.
• Transaction Records: Deposits, withdrawals, and bet records are retained for a minimum of 5 years from the date of the transaction.
• Support Communications: Live chat transcripts and email correspondence are retained for a minimum of 2 years to assist with dispute resolution and service quality review.
• Marketing Consent Records: Records of consent granted and withdrawn are retained for the duration of your account plus 2 years, to demonstrate compliance with marketing regulations.
• Technical & Log Data: Server logs and device fingerprint data are retained for a maximum of 12 months unless required for an ongoing security investigation.

Once a retention period expires, your data is either securely deleted using industry-standard data destruction methods or irreversibly anonymised so that it can no longer be associated with you as an individual.

Security Measures

l144 takes the security of your personal data seriously and has implemented a layered technical and organisational security framework to protect it against unauthorised access, accidental loss, alteration, or disclosure. Key security measures in place include:

• SSL/TLS Encryption: All data transmitted between your device and l144's servers is encrypted using SSL/TLS protocols, ensuring that your login credentials, payment details, and personal information cannot be intercepted in transit.
• Encryption at Rest: Sensitive personal data stored in l144's databases — including KYC documents and financial information — is encrypted at rest using AES-256 encryption.
• Access Controls: Access to personal data within the l144 organisation is restricted to employees and contractors who genuinely require it to perform their job functions. All internal access is authenticated and logged.
• Penetration Testing: l144's platform and data infrastructure undergo regular security assessments and penetration tests conducted by independent security professionals to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: l144 maintains a documented data breach response procedure. In the event of a data breach that poses a risk to your rights, we will notify affected players promptly and take all reasonable steps to contain and remediate the incident.
• Two-Factor Authentication (2FA): l144 offers 2FA as an optional additional security layer for player accounts. We strongly recommend enabling 2FA via your account security settings to protect against unauthorised login attempts.

While l144 takes all reasonable precautions to secure your data, no internet-based platform can guarantee absolute security against all possible threats. You play an important role in your own account security by keeping your login credentials confidential and ensuring the devices you use to access l144 are kept free from malware.

Your Rights

As a registered player on l144, you hold the following rights in relation to the personal data we process about you. To exercise any of these rights, contact our support team via on-site live chat or at [email protected]. We will acknowledge your request within 48 hours and aim to provide a substantive response within 30 days.

• Right of Access: You may request a copy of the personal data l144 holds about you. We will provide this in a structured, readable format at no charge.
• Right to Rectification: If any personal data l144 holds about you is inaccurate or incomplete, you have the right to request that it be corrected or completed without undue delay.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (and no other legal basis applies), or where it has been unlawfully processed. Note that this right is subject to overriding legal obligations — l144 may need to retain certain data for AML compliance even after an account closure request.
• Right to Restriction of Processing: You may ask l144 to restrict (but not delete) processing of your data while a dispute about its accuracy or the legality of processing is being resolved.
• Right to Data Portability: Where processing is based on your consent or a contractual necessity, you may request that your data be provided in a machine-readable format for transfer to another service provider.
• Right to Object: You may object to processing based on legitimate interests, including profiling for marketing purposes. Where such an objection is received, l144 will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., receiving personalised marketing emails), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Marketing Communications

With your consent, l144 may send you personalised promotional communications by email or SMS, including information about new games, deposit bonus offers, seasonal promotions (such as BPL cricket bonuses, Eid offers, and Pohela Boishakh rewards), and platform updates. We will only send marketing communications where you have opted in to receive them during registration or through your account communication preferences.

You may unsubscribe from marketing communications at any time by:

• Clicking the "Unsubscribe" link included at the bottom of every marketing email
• Updating your communication preferences in your l144 account settings
• Contacting our support team via live chat or at [email protected] and requesting removal from all marketing lists

Please allow up to 5 business days for your unsubscribe request to take full effect across all communication channels. Note that opting out of marketing communications does not affect transactional messages related to your account, such as deposit confirmations, withdrawal notifications, KYC status updates, and security alerts — these will continue to be sent as they are necessary for the operation of your account.

Children & Minors

The l144 platform is strictly intended for individuals aged 21 years and above. l144 does not knowingly collect personal information from anyone under the age of 21. The platform's registration process includes a date-of-birth field, and any registration attempt by a person under 21 will be rejected at the point of submission. Age verification is further enforced during the KYC process before withdrawal privileges are granted.

If l144 becomes aware that personal data has been collected from an individual under the age of 21 — whether through a falsified date of birth at registration or by any other means — the relevant account will be immediately suspended, all balances will be reviewed in accordance with our Terms & Conditions, and all personal data associated with that account will be deleted as soon as is practicable, subject to any overriding legal obligations.

If you believe a minor may have registered an account on l144, please contact us immediately at [email protected] so that we can investigate and take appropriate action without delay.

Third-Party Links & Services

The l144 platform integrates with third-party payment providers (bKash, Nagad, Rocket, Upay, Visa, Mastercard) and game technology providers (Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, Spribe, and others) to deliver core platform functionality. Each of these providers operates under their own privacy policies, which govern how they process data within their own systems.

l144 is not responsible for the privacy practices of any third-party provider and recommends that you review their respective privacy policies if you have concerns about how they handle your data. l144's data processing agreements with these providers contractually restrict them to using your data only as necessary to deliver the specific service they provide to l144.

Changes to This Policy

l144 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When material changes are made, we will notify registered players by email and by displaying a prominent notice on the platform. The effective date shown at the top of this document will be updated to reflect the date on which the revised policy takes effect.

Your continued use of the l144 platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, you should cease using the platform and contact our support team to discuss account closure and the return of any verified real-money balance.

We encourage you to review this Privacy Policy periodically to stay informed about how l144 is protecting your personal information. Archives of previous policy versions are available on request from our support team.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way l144 handles your personal data, please contact our dedicated privacy support team using the following details:

• Live Chat: Available 24/7 directly on the l144 Platform — the fastest route for urgent privacy concerns
• Email: [email protected] (plain text — not a clickable link)
• Support Hours: 24 hours a day, 7 days a week — Bangladesh Standard Time (BST, UTC+6)
• Response Time: Live chat responses within minutes; email responses within 24 hours for standard queries; within 48 hours for formal data subject requests

When contacting us about a data subject rights request (access, rectification, erasure, portability, or objection), please include your registered username and the email address associated with your l144 account so that we can verify your identity before processing the request. This step is necessary to protect your data from being disclosed to or acted upon by an unauthorised third party.